Branding Management
More and more firms of all types have come to the realization that one of the most valuable assets they have is the brand names associated with their products or services. Strategic Brand Management is an advanced BA elective that examines the broad topic of brand equity and brand management and provides students with insights into how profitable brand strategies can be created. It addresses three important questions: (1) How do you build brand equity? (2) How can brand equity be measured? and (3) How do you capitalize on brand equity to expand your business?